INSTAGRAM QUICK LOOKUP — who the show is dealing with
(All verified against instagram.com unless noted. Open the app, search the handle, done.)

TIER 1 — THE UNDERDOGS
  1. Chad Kessler — 451 Spirits (owner & distiller) ...... @451spirits
  2. Doug McLaughlin & Mike Orozco — M&O Spirits ......... @mospirits
  3. Kevin & Lauri Webb + Wes & Kelly Stark — DoG Distilling ..... @dog_distilling

TIER 2 — THE COMMUNITY
  4. Joe Bidinger & Nikhil Sharoff — Echo Spirits ....... @echospirits
     (their bar: @thebaratechospirits)
  5. Eric Smith — Central Ohio Whiskey Society (COWS) ... @cows_whiskey

TIER 3 — THE MIDDLEWEIGHTS
  6. Tony Guilfoy — Noble Cut Distillery ................ @noblecut
  7. Buckeye Bourbon House (bar manager TBD) ............ @buckeye_bourbon_house
  8. Adam Hines — High Bank Distillery ................. @highbankdistillery

TIER 4 — THE EVENTS
  9. The Great Bourbon Affair (Aug 22, 2026) ............ @eastmarket_cbus
  10. Barrels & Badges (Oct 27, 2026) ................... @barrelsandbadges
      (Scouts: @skc_scouts)

TIER 5 — THE HEAVYWEIGHTS
  11. Greg Lehman & Dave Rigo — Watershed Distillery ..... @watersheddistillery
  12. Ryan Lang — Middle West Spirits ................... @middlewestspirits
      (NOT verified — double-check before posting)

BONUS
  13. Mark — ColumbusBourbon.com ........................ @columbusbourbon
  14. Ohio Whiskey Chaser ............................... @ohiowhiskey (X/Twitter)
  15. OHLQ (Ohio Liquor, state system) .................. @ohioliquor

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Handles to double-check live: @middlewestspirits (via Linktree).
No public name yet: Buckeye Bourbon House bar manager, OHLQ spokesperson.
